Indexing signals go to the wrong page
A changed canonical hands the authority you built to a URL you did not choose. Organic traffic can fall away without a single visible error.
The canonical tag tells search engines which URL is the authoritative one. A CMS update, a new plugin or a botched deploy can redirect that signal somewhere else — and the page still loads, still looks fine.
Danger severity: you get the alert within the hour, not in tomorrow's digest.
The damage is impossible to see from the site itself, which is why it runs for weeks.
A changed canonical hands the authority you built to a URL you did not choose. Organic traffic can fall away without a single visible error.
A template that rebuilds the canonical from the served URL turns every campaign link and filter combination into its own near-duplicate.
When more than one tag is present, search engines pick one — often not the one the template author intended, and never predictably.
Three steps, running every day, on something nobody looks at twice a year.
The first crawl saves the canonical href on each monitored URL as it should be. That value is what every later run is compared against.
The href of <link rel="canonical"> is extracted and compared, checking there is exactly one of it.
Danger-level findings go out right after the crawl batch. Milder ones wait for the daily digest, so the urgent one stands out.
The stored value is your desired state, not a guess. When a later run differs you get both versions side by side — and if the change was intentional, one click adopts it as the new baseline.
This one reaches you within the hour, because the damage starts before the next digest would arrive. Every test's severity can be overridden per site, so your inbox stays useful.
Pick the frequency and the user agent Wygard should send, switch on JS rendering if your pages need it, and the rest needs no attention.
Two checks: the canonical as served, and the parametrized case that catches CMSes rebuilding it from the request.
| Test | What it catches | Scope | Severity |
|---|---|---|---|
| Canonical | The href changed, the tag was removed, or more than one canonical was found. |
URL · Basic | Danger |
| Self-canonical | Wygard appends a harmless query parameter and checks the canonical still points at the clean URL. | URL · Basic | Danger |
What the checks do, and what they don’t.
The standard test watches the URL as served. Self-canonical catches templates that rebuild the canonical to include query parameters — common on parametrized e-commerce pages, and invisible otherwise.
No, it is opt-in per URL. Enable it on pages that receive tracked or filtered traffic.
Open the alert, check the diff, and use Set found value as desired to adopt the new canonical as the baseline.
“This app has completely transformed how we manage our SEO. The real-time alerts ensure we never miss an issue. It's a game-changer for protecting our rankings!”
Trust, but verify. You build the site — Wygard makes sure your key SEO elements work as intended.
How quickly would you notice if your canonical tags changed? We catch it for you.
Don't waste time on massive crawls and endless data. With 15 years of hands-on SEO experience, we know how to focus on what really matters.
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The checks that most often break for the same reason.
The meta robots tag that decides whether a page can be indexed at all.
See the checksEvery protocol, www and trailing-slash variant, checked for one clean destination.
See the checksThe status code of every monitored URL and the full redirect chain behind it.
See the checks