Searchers land on the wrong language
When the annotations stop lining up, search engines guess. A German customer meets the English page, and the bounce looks like a content problem.
hreflang only works when the annotations are complete and reciprocal. One missing link and search engines fall back to guessing — and because the tags live in the <head>, nothing on the page shows it.
Heads-up severity: batched into your daily digest, because this costs clicks rather than indexation.
A translation deploy or a template change can break reciprocity without touching anything visible.
When the annotations stop lining up, search engines guess. A German customer meets the English page, and the bounce looks like a content problem.
Versions that no longer reference each other compete instead of consolidating, so every market gets a weaker page.
The annotations never appear on screen. A missing one survives every visual check your team runs.
Three steps, running every day, on something nobody looks at twice a year.
The first crawl saves every hreflang pair on the monitored URL as it should be. That value is what every later run is compared against.
Each href and language code pair is compared against the baseline, including whether the mirrored versions still point back.
Heads-up findings are batched into one email, so this never buries an alert that needed you an hour ago.
The stored value is your desired state, not a guess. When a later run differs you get both versions side by side — and if the change was intentional, one click adopts it as the new baseline.
This one waits for the daily digest by default, so it never competes with an alert that needed you immediately. Raise it to Danger per site if it matters more to you.
Pick the frequency and the user agent Wygard should send, switch on JS rendering if your pages need it, and the rest needs no attention.
Auto-detected on any URL where hreflang is present. Included in the Advanced plan.
| Test | What it catches | Scope | Severity |
|---|---|---|---|
| hreflang | A link or language code changed, an annotation was removed, or a mutation stopped pointing back at this page. | URL · Advanced | Heads-up |
What the checks do, and what they don’t.
No. Wygard picks up the annotations present on the URL and takes them as the baseline.
Advanced. It is enabled automatically on URLs where hreflang is found.
Reciprocity is part of the check: an annotation that stops pointing back at this page is reported.
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The checks that most often break for the same reason.
The canonical href on your key pages, plus the parametrized version most CMSes get wrong.
See the checksThe most prominent on-page signal, watched for changes, removals and duplicates.
See the checksThe status code of every monitored URL and the full redirect chain behind it.
See the checks