Every share looks broken at the same time
Facebook, LinkedIn, Slack and WhatsApp read the same tags. One template change degrades all of them in a single deploy.
Open Graph tags are independent of the <title>, so a template change can rewrite or drop them without touching anything a search crawler would flag. The first sign is usually a link in Slack that looks wrong.
Heads-up severity: batched into your daily digest, because this costs clicks rather than indexation.
Nothing about the page changes on screen. Only the preview does — on every platform at once.
Facebook, LinkedIn, Slack and WhatsApp read the same tags. One template change degrades all of them in a single deploy.
With og:title missing, platforms fall back to the page title or the bare URL. Campaign links stop looking like campaign links.
Social previews sit between marketing and engineering. They are inspected when someone complains, which is well after the sharing happened.
Three steps, running every day, on something nobody looks at twice a year.
The first crawl saves the four Open Graph tags on the monitored URL as it should be. That value is what every later run is compared against.
Each enabled og: tag is extracted from <head> and compared, checking there is exactly one of it.
Heads-up findings are batched into one email, so this never buries an alert that needed you an hour ago.
The stored value is your desired state, not a guess. When a later run differs you get both versions side by side — and if the change was intentional, one click adopts it as the new baseline.
This one waits for the daily digest by default, so it never competes with an alert that needed you immediately. Raise it to Danger per site if it matters more to you.
Pick the frequency and the user agent Wygard should send, switch on JS rendering if your pages need it, and the rest needs no attention.
Four checks, off by default and bundled as one selection group so you can turn them on together.
| Test | What it catches | Scope | Severity |
|---|---|---|---|
| og:title | The headline shown when the URL is shared changed, disappeared, or appeared twice. | URL · Basic | Heads-up |
| og:description | The preview text under the headline drifted from what you shipped. | URL · Basic | Heads-up |
| og:image | The preview image reference changed or was removed. | URL · Basic | Heads-up |
| og:url | The canonical address the preview points at changed. | URL · Basic | Heads-up |
What the checks do, and what they don’t.
No, but they ship as a selection group so one click covers the whole set. Individual tests can stay off.
Not yet — twitter:* tags are on the roadmap. Most platforms fall back to Open Graph in the meantime.
A broken preview costs engagement on shared links, not indexation. It is worth reviewing in the daily digest.
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The checks that most often break for the same reason.
The snippet copy you shipped, checked for drift, removal and duplicate tags.
See the checksThe most prominent on-page signal, watched for changes, removals and duplicates.
See the checksThe schema.org types on your page, watched for the ones that quietly vanish.
See the checks