Wygard is the brainchild of two independent SEO professionals from the Czech Republic. We built it because we needed it — and because none of the tools on the market did the job we actually wanted done.
Where Wygard came from
As our projects grew bigger, so did the complexity. You can’t scale organic traffic if your site is quietly broken on the inside — and you don’t even know it. That’s why monitoring matters. And yes, we learned the hard way.
You can’t scale organic traffic if your site is quietly broken on the inside.
Why existing tools didn’t fit
Monitoring sounds simple. It rarely is.
Like everyone else, we crawled our sites with tools like Sitebulb and Screaming Frog, and we even tried some of the big “always-on” enterprise platforms. Every time, we ended up drowning in endless lists of issues — most of them noise, a few genuinely scary, and no easy way to tell which was which until rankings already started moving.
The insight that changed everything
Then came the spark: from an SEO perspective, even the largest websites are actually small. At their core, they’re just a handful of template pages, each with its own SEO setup. That’s what really needs to be monitored to protect your money pages.
We looked for tools that worked this way. We found few. One was free but full of false alarms. Another had an interface only a rocket scientist could love. A third was solid but way too geeky to be practical. None of them felt right.
In the end, we had only one option left: build our own.
What we believe
Four ideas guide everything we ship:
- Everyone deserves the ability to monitor their own website. Not just enterprise teams with dedicated SEO leads.
- Setup shouldn’t require specialized expertise. If you can paste a URL, you can monitor a page.
- Focus on what genuinely matters for business results. The pages that earn revenue, not every technical curiosity on the site.
- Simple, affordable pricing. No enterprise sales calls, no gating the basics.
The team
Two SEO professionals, fifteen-plus years of agency and in-house work between us, and a lot of late nights spent staring at server logs. We built Wygard because we needed it. We share it because every online business deserves the same protection.